As dentist advertising for patients continues to heat up, dental practices need to employ marketing strategies that help them stand out and connect with prospects. From social media to PPC, dentist advertising can capture the attention of potential patients and keep the practice top of mind.

Online Reviews

As an alternative to traditional word-of-mouth, displaying online reviews on your website and social media can be an effective way to attract new patients. When displayed alongside other online information about your practice (like your contact details, office hours and special offers), these reviews can enhance a potential patient’s trust in your services.

Maximize Patient Growth with Targeted Dentist Marketing

One of the most effective types of dentist advertising is a persuasive series of before-and-after photos. Many prospective patients feel hopeless about the condition of their teeth, but seeing the dramatic results your team can achieve can reassure them they can restore their smiles.

Offline Community Advertising

A popular form of offline dental marketing is sponsoring local events, such as street fairs or community fun runs. This enables you to connect with individuals in person and make exclusive new-patient offers.

Dental PPC

Paid advertising is a powerful tool for attracting new patients, but it can be challenging to navigate the competitive landscape. To succeed, it’s important to focus on conversion tracking, rather than vanity metrics like clicks and impressions. This ensures that your ads are only seen by people who are likely to need your services, resulting in higher ROI and lower cost-per-conversion.