When a person needs a dentist, they’ll either ask friends for recommendations or search for one in their local area. Users are more likely to choose a dentist whose website or Google Business Profile appears in the first five results – that’s where effective SEO for dentists comes into play.

As growing urbanization makes the small-town dental practice model less financially viable and potential patients rely more on online reputations, SEO for dentists has become essential to growth. But many older dentists remain hesitant to invest in SEO, citing time constraints and costs.

An SEO service for dentists optimizes the content of a dental website and other online properties to rank higher in organic search results on sites like Google, Yahoo!, and Bing. The aim is to attract organic (free) traffic that converts into paying customers.

SEO Services for Dentists: What You Need to Know

Dental SEO is different from other types of SEO in that it is specialized to target the queries people type into search engines when looking for dental services or clinics nearby, such as “family dentist near me,” “teeth whitening in New York City,” or “late-night emergency dentist.” By conducting dental keyword research and adding relevant keywords throughout your website content and Google Business Profile, you can show up in associated search results, attracting more clicks and potential patient inquiries. SEO for dentists also incorporates local marketing techniques to improve visibility in local searches, as well as establishing trust (following the E-E-A-T guidelines) to help you rise above competitors in your niche.