Live sports are crucial assets for streaming platforms because of their ability to attract and retain subscribers, drive viewership, and generate significant advertising revenue. And with digital viewing of live sport in the US exploding (eMarketer forecasts 155 million fans will watch digitally this year) there’s no shortage of demand from viewers.Find out:https://www.radiokrka.com/

The Role of Sponsorships in Live Sports Coverage

As a result, major media companies are embracing live sports to diversify their distribution channels, attract cord-cutting audiences, and mitigate escalating operating costs. But as big media companies squabble over long-term rights agreements, the looming prospect of live sporting events migrating to direct-to-consumer services could end up destroying rather than saving legacy pay-TV.

So is it game over for linear TV? Probably not, but the thread is fraying as the SVOD landscape evolves.

As such, it should come as no surprise that Amazon Prime has snagged the right to show Premier League matches, in a move that has reportedly led to new subscriber growth. And Netflix chief content officer Ted Sarandos says the deal is a natural fit for the platform, since its “stories are anchored in a narrative, and that’s where live sports really excel.”